Why you keep falling for ads isn’t just about clever tricks — it’s about how people really make decisions. In this episode, legendary ad thinker Rory Sutherland breaks down why the ads that shouldn’t work often do — and why logic, data, and spreadsheets don’t explain how influence really happens.

We explore the psychology of irrational buying, the death of category advertising, the limits of AI in marketing, and what Rory’s unexpected TikTok virality reveals about attention today.

00:00 Trailer
02:20 Introduction - State of the World
06:09 Is AI Going to Change the World?
14:04 How do you Disrupte a Category
16:55 Becoming a TikTok Star
22:56 The Problem with Finance
26:00 Role of persistence in your TikTok fame
29:20 The Entreprenurial Mindset
33:40 Should be Different Accounting Principles
35:30 The Two Way Door from Bezos
38:00 Marketing is a Game of Probabilities
39:12 Was the Jaguar re-brand an Act of Genuis
46:40 Jack of All Trades
49:00 Challenger Brands vs Established
50:30 Ad Agencies are like Pandas: They only Eat one Thing
52:20 Issue with Marketing Electric Cars
1:04:23 Career Advice