65 Views· 09/19/23· Ads Earn Network

The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland | E165


Gerald Bennett
6 Subscribers

Rory Sutherland is the author of Alchemy, a senior advertising executive, and the man who understands why some ideas connect with people and some ideas don’t. He’s a columnist, an innovator and a trailblazer in the world of marketing and advertising.

0:00 Intro
02:07 The concept of how we value things
18:56 Recursive Trends
23:42 The brain's marketing function: Signalling
34:43 technology making location irrelevant
41:07 making something bad to give it value
48:14 Scarcity of product
51:38 Personalisation
56:37 How to deliver a product to the world
01:02:59 Why business are focusing on the wrong thing
01:11:00 Personal branding
01:17:25 Why do you think you successful
01:33:43 The last guest question

Rory:
https://twitter.com/rorysutherland?s=20&t=4azefUUEPFOUa986gpwmeg


Rory’s book:
https://www.amazon.co.uk/Alche....my-Surprising-Power-


Listen on:
Apple podcast - https://podcasts.apple.com/gb/podcast...
Spotify - https://open.spotify.com/show/7iQXmUT...

FOLLOW ►
Instagram: https://www.instagram.com/steven/
Twitter: https://twitter.com/SteveBartlettSC
Linkedin: https://www.linkedin.com/in/stevenbartlett-123

Sponsors:
Huel - https://my.huel.com/Steven
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1 Comments

Paul Saisal

5 months ago
Thanks for sharing this one.. I love listening to him
0 0 Reply
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