The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland | E165

82 Views· 09/19/23
Gerald Bennett
Gerald Bennett
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Rory Sutherland is the author of Alchemy, a senior advertising executive, and the man who understands why some ideas connect with people and some ideas don’t. He’s a columnist, an innovator and a trailblazer in the world of marketing and advertising.

0:00 Intro
02:07 The concept of how we value things
18:56 Recursive Trends
23:42 The brain's marketing function: Signalling
34:43 technology making location irrelevant
41:07 making something bad to give it value
48:14 Scarcity of product
51:38 Personalisation
56:37 How to deliver a product to the world
01:02:59 Why business are focusing on the wrong thing
01:11:00 Personal branding
01:17:25 Why do you think you successful
01:33:43 The last guest question


Rory’s book:

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Paul Saisal
Paul Saisal 10 months ago

Thanks for sharing this one.. I love listening to him

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