Rory Sutherland: Why Traditional Marketing is Dead

Mon, 15 Dec 2025 22:28:52 +0000

Join marketing legend Rory Sutherland, Vice Chairman of Ogilvy, for the most comprehensive interview on behavioral economics, brand psychology, and why everything you think you know about marketing is wrong. This exclusive Rory Sutherland podcast delivers 63 minutes of pure marketing gold from one of the world's most influential advertising minds.

🧠 What Rory Sutherland Teaches You:
✅ Rory Sutherland brand strategy secrets from 35+ years at Ogilvy
✅ Behavioral economics principles that actually drive consumer decisions
✅ Rory Sutherland psychology insights into customer behavior
✅ Why emotional intelligence beats data in marketing decisions
✅ Consumer psychology tricks the big brands don't want you to know
✅ Advertising strategy for the AI age and beyond

🎙️ About Rory Sutherland: Rory Sutherland is Vice Chairman of Ogilvy, bestselling author of "Alchemy," renowned TED speaker, and the mastermind behind some of the world's most successful advertising campaigns. His Rory Sutherland marketing philosophy has revolutionized how brands think about consumer behavior, making him one of the most sought-after marketing consultants and behavioral economics experts globally.

0:00 Introduction & BoxSeat Heroes Launch
2:00 Young Rory: Welsh Borders Childhood
5:49 Early Marketing Lessons & Family Business
8:15 Advertising Inspiration & Creative Awakening
11:09 Cambridge Education & Career Journey
15:30 The Electric Car Evangelist
20:05 What Is a Brand? Core Philosophy
23:42 Brand Psychology & Market Trust
27:54 Human Nature: Standing Out vs Fitting In
32:03 Emotional Intelligence vs Data Obsession
34:27 Brexit: A Marketing Case Study
40:21 Customer Psychology Deep Dive
43:32 Capitalism as Discovery Mechanism
46:26 Context & Expectation Management
48:58 Coca-Cola vs Pepsi: Brand Decisions
50:10 Investigation Mindset in Business
52:58 Data Fetishism & Property Markets
54:21 Eurostar Controversy & Statistics
57:37 Quick Fire: Admired Brands
58:17 Sustainability & Future of Brands
59:58 AI's Impact on Branding
1:00:31 The Future of Advertising
1:01:15 Rory's Next Chapter
1:02:47 Final Thoughts & New Book Reveal